Luxury Cottages UK
Four Years On.
Elite Cottages is the brainchild of Scarlet Marketing who are based just outside Salcombe in South Devon. Scarlet Marketing have been involved in online tourism websites since 2003 and has launched several very successful sites including The Finest Group and The Handpicked Group of websites. Having the experience to see a niche in the market regarding luxury cottages we started to plan and develop Elite Cottages in June 2012.
We noticed that although there were hundreds of websites that had directory type listings of cottages in a specific county or area and some who offered national coverage there were very few who only featured the very best cottages in the UK. We wanted to create a website portal that would eclipse any other cottage website of its type.
When planning to build our website we had two major criteria in mind:
How could we display our cottage advertisers in the best possible light.
This was relatively easy we noticed that many other websites gave the cottage advertiser one thumbnail image in which to describe their cottage/s. We gave them a minimum of nine large images and no maximum.
We noted that some cottage owners had videos that they had made them of their cottage or area we decided to offer to embed their video within their advert.
We created a multiple link system within each advert meaning that the visitor could click to any part of the cottage owners website directly and was no forced to make contact or find out more via the website directory.
We made sure that each of the cottages had its own anti spam contact form with a View Website and Check Availability link
Each advertiser has an accurate map to the foot of their advert pinpointing exactly where their holiday cottages are.
We kept in regular contact with our advertisers to gain valuable feedback as to how they would like to see us further develop Elite Cottages.
Each advertiser is regularly promoted and links to their adverts with us featured on Twitter and Facebook
We have added a Late Availability section to our website where advertisers can upload their dates and details to be viewed by our visitors.
We have added a Special Offers page where advertisers can make savings and offers to our visitors to help sell the more difficult weeks in the year.
Each advertiser is invited to blog about their specific area and anything else they want to regarding what makes them special.
Advertisers can further promote their business with us by opting to be one of our Featured Cottages, Homepage Slider or Property of the Month.
We make changes for our advertisers immediately never making them wait longer than 24 hours.
We now send out a monthly newsletter to all our mailing lists promoting the cottages as a whole and individually on Elite Cottages.
How could we give the visitor to Elite Cottages the best possible experience when looking to find luxury cottages in the UK?
We wanted a clear and easy to navigate website.
We had to develop a way for visitors to browse by the number of people in their party, the location, the cottage type e.g dog friendly and even the cottage features such as log fire or hot tub.
We had to make sure that we got to the top of major search engines for our websites key phrases which included Luxury Cottages
As all of our advertisers have multiple types of availability calendars so we decide to link to each of them so when a visitor finds the cottage that they like they simply click on the availability link and have live up to the minute availability from the advertisers own website.
Late Availability – we wanted a place where a visitor can take a quick snapshot of what is available throughout the site in the next few days, weeks and months.
We take no commission of either the visitor or the advertiser and leave all discussions and bookings to them.
Elite Cottages went live in Feb 2013 and thankfully has gone from strength to strength since then. BUT we still have lots to do to make Elite Cottages the best luxury cottage websites in the UK and there will be no sitting on laurels here as we constantly look at new and exciting ways to make Elite Cottages better for the cottage owners that advertise with us and the thousands of potential cottage guests that visit us.